Green economy and Eco-innovation

Master in Business Strategy and Marketing. Universidad de Castilla – La Mancha

The seminar-workshop was aimed to introduce alternative but applied approaches for green business based in ecological economics theory. The seminar are oriented to foster the participants to link general concept as innovation, management and environment into a multi actor context while interacting through problem solving exercises which facilitates the debate and the elaboration of a more integrated idea by developing a business project idea.